For the , the fresh new Yomiuri Shimbun said: “The fact that gorgeous body might help a man direct an excellent great every day life is no further exclusive in order to female. Takashimaya department store when you look at the Shinjuku Ward, Tokyo, written a part that exclusively sells parasols for men within end out-of April–90 days ahead of the usual parasol season. Men’s parasols was scarcely offered this at the beginning of the entire year, however they are attempting to sell well, with respect to the store. [Source: Yomiuri Shimbun, ]

Parasols, make-up and you can epidermis-bleaching products are now appealing to Japanese guys because they aim to stand aside at your workplace plus love of the getting gorgeous epidermis

“The newest parasol is actually resistant against uv radiation and you will cost begin from the regarding cuatro,000 yen. Solids, checks and you may striped habits try prominent. Men’s parasols provides preferred an effective transformation over the years, which have past year’s transformation moving in order to 5 times compared to 2008, once they was basically very first introduced during the department stores. “He is purchased from the more youthful businessmen within their 20s and you can 30s just who spend a lot of energy operating away from workplace, because they love sunburns,” good Takashimaya worker in charge of the newest point told you. At Tobu department store within the Ikebukuro, Tokyo, conversion process regarding men’s parasols jumped 30 % a year ago compared to those of 2008, and you may store staff faith transformation increase this year as well.

“Men’s cosmetics are preferred. Within the February, Rohto Drug Co. put out the fresh Oxy White Series body cream and you can gel. The products have a component one to advances the skin’s ability to consume supplement C. Kobe-oriented garments organization Industry Co.