As COO/professional vp off Sony Latin Iberia, Maria Fernandez is one of the most powerful members of Latin tunes. She besides operates the newest operational and you will economic areas of brand new premier Latin music organization it is and an artist and you will management-pass professional who oversees their unique several divisions having a famously empathetic build.
Recently, Fernandez’s efforts are at the forefront, as RIAA Honors, that’s remembering Latin music this current year, established it had been acknowledging their particular once the community exec of the season to own 2023. Fernandez is feted through the a service into the Washington, D.C., to the Tuesday (Sept. 19) close to Gloria Estefan (Icon), Emilio Estefan (world trailblazer), Sebastian Yatra (singer of the season) and you will representatives Veronica Escobar and you will Maria Elvira Salazar (policymakers of the season).
Maria Fernandez, EVP/COO regarding Sony Musical Latin Iberia into the ‘Latin Hitmaker’ Podcast
A local out of Venezuela who already been their unique community within the news, Fernandez is a money whiz who entered Sony just like the CFO and rose to the score out-of COO five years before. Her character extended inside the pandemic when she generated training and you may education more youthful managers a main part of their job and you will an excellent personal goal. She now manages the latest strategic approach of the providers and all of their additional procedures, and loans, some one sense, technology and you can acquisitions, which will be regularly in huge musician business. And you can ahead of the RIAA Remembers, Fernandez is Billboard’s Manager of the Month.
Right here, Fernandez talks about their particular money background, their character as the a guide in her neighborhood in addition to state from Latin musical in the world. “It’s a second ever if you’re able to reveal that Latin sounds isn’t only one category, in addition to fact that you will find unbelievable writers and singers symbolizing each one of these of them types and you can seeing that with the global maps is quite rewarding.”
I think I bring to the greater proper, economic and you can operational areas the understanding of artists’ needs which exactly how we is also plan out ourselves to provide the individuals need inside everything we create. Such as, an artist should do a very costly video because they have a creative attention. Of a solely economic view, you simply will not find income from that capital as the online streaming of videos won’t compensate for the level of funding. But if you understand why that’s important for the latest singer and how it suits to your entire method, not simply do you really comprehend the reasoning off what you need to-do, but you can sell it.
Usually, this new economic category is the team that states no so you can what you. And there is difficult between the creative and you can economic organizations. Anything our company is trying to do more info on try generate yes both sides know for each and every other people’s needs. By the way, you could state a similar thing whenever our company is speaking of professionals due to the fact base of the philosophy inside our region are that we provides a couple of rosters: musicians and artists and you will group, and we have to kissbrides.com Les anmeldelse take care of both of them. You prefer movie star employees and you will managers to handle celeb designers.
Relevant
In my opinion you may be unusual because you work have a tendency to and you will actually that have professionals. I can not tell you how often a manager enjoys advised myself, “I’m meeting with Maria Fernandez now.” What goes on whether your shared needs cannot line-up?
We work with plenty of professionals and perhaps you will find a great logic as to the reasons a manager means some thing for their singer, but that want doesn’t necessarily line-up with these means where moment. However it is constantly [about] how to make sure we know one another regardless if the audience is not always going to be on a single web page. For me, it will be the messaging. How i see it, we have been right here so you’re able to suffice. We have been here and work out anything simpler, [even] because of the constraints you will find within the an organization and you will and work out sure we pursue techniques.
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